Purpose: This research project aimed to provide valuable insights to World Cup teams analysing all goals scored in the 2022 World Cup. The goal was to equip managers with information that could be utilised in preparing for future tournaments. This data would assist in designing training, programmes, selecting appropriate tactics and implementing them effectively in matches. Methodology: The analysis focused on key metrics such as goal timings (in 15-min intervals), impact of scoring first on the final score and possession time before goals were scored. The hypothesis was centred around the expectation that a majority of goals would occur in the second half, aligning with trends observed in previous tournaments. The study employed a quantitative methodology analysing all 172 goals using the selected goal metrics in SPSS. Chi-square tests were used, and they showed that all goal metrics were statistically significant. Results: Most goals were scored in the second half (58.72%), most goals were scored in the 31-45 and 61-75 intervals of the game, the average possession a team had directly before scoring was 26 seconds and out of all 57 games where a team scored first, 75.44% of them went on to win. Conclusions: More goals in the second half were linked to the introduction of attackers by substitution, the impact of scoring first was linked to positive and negative psychological moments and the goal timing intervals were linked to the newly introduced stoppage time calculation methods. World Cup managers should be prepared to make strategic substitutions and be aware of the new stoppage time calculation methods at future World Cups.
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