Many strive to work in elite Sport with high performing athletes but delivery in these environments presents a maze of complexity. With time tight, repeat performances essential, and environments highly pressured, selection of the most appropriate delivery models is essential for the sport practitioner. Sport clients, both organisations and individuals, will demand relevant and 'useful' input. If the model selected or the focus of delivery is deemed unnecessary or uncomfortable, the likelihood for 'buy in ' (the desire to accept input and work with a delivery provider), impact, and even continued use of the provision or practitioner may be limited. This concept was supported by Martindale and Nash (2013) who investigated the perceptions of coaches to support provision. Even when the approach and content are optimum, there are other practitioner-related issues that will affect the receipt, and therefore the impact, of the intervention. It seems fair to assume that the quality of Service delivery is also key and that, if sufficiently high, this will directly impact on the level of success achieved. From our own experience, ongoing investigations and the current literature (both academic and anecdotal), it would seem that technical expertise in a defined area that is essential for successful delivery but it is no t perceived as the limiting factor by those who work in elite performance sport (Anderson et al., 2002; Ballie et al., 2015; Ingham, 2016; Kyndt & Rowell, 2012). Rather, it is the application and presentation of that expertise that appears critical. It is therefore important to understand what good application looks like. This application/presentation of knowledge and delivery of good practice is linked to an ability to understand context, flex and align to that context and, ultimately, to meet the client's requirements, both as an individual and in a team. There is, therefore, a need to appreciate and apply relevant contextual support within the environment, the role, the people, and the team you are exposed to within each elite sport. Importantly, this 'how to do it' set of skills represent an important addition to the already 'what to do and why' which will come from the specialist's knowledge of his/her subject, together with an appreciation of the context which makes sure that the content is going to make a contribution. So, focusing on the how knowledge is applied gives us the basis of four headline 'must haves' for delivering in elite performance environments: environmental appreciation, role appreciation, interpersonal skills, and team functioning.
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