Abstract: After several consecutive seasons in the league, the Campeonato Brasileiro may return to the playoffs format. The Brazilian Football Confederation (CBF) and some Brazilian clubs commented that this format will provide higher competitive balance and increase the interest of Brazilian football fans. Therefore, the objective of this paper is to assess the competitiveness and the interest of Brazilian fans in the last twenty-four seasons: Playoffs (1991-2002) and League (2003-2014). The competitiveness is evaluated by Herfindahl Index of Competitive Balance (HICB) and C4 Index of Competitive Balance and the interest measured by the average attendance to the stadiums. The results show that Brazilian League has become more balanced since 2003 season and football fans are more interested in the tournament with league format. The main conclusion is that the change to the playoffs would not improve the competitiveness and the interest of fans. Moreover some problems of the Brazilian football market are commented and some solutions proposed to improve it.
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